2026-07-08
One page per service, not one page for everything. "Cladding installation" and "handrail installation" are two different searches with two different intents, and they need two pages.
Name your city and district honestly. If you serve north Riyadh, say so. Claiming national coverage weakens your visibility in the place you actually work.
Photographs are part of ranking. A page with real execution imagery holds attention longer, and that is a signal the search engine reads.
The Google business profile sometimes matters more than the site. Correct data, current photos and replies to reviews move local visibility more than most owners expect.
Measure clicks, not impressions. Visibility alone does not build a business. Watch Search Console and build content around what people actually search for, not what you assume.